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Welcome to Sealord

Old fishing gear recycled for other uses

A new initiative by Sealord and Motueka Nets will see tonnes of expired nylon fishing nets diverted from landfill each year, and instead repurposed to create products such as ropes used in mussel farming.  To view the stuff.co.nz article click here

Sealord recycling fishing nets | Sealord

Marine Stewardship Council (MSC)

The Marine Stewardship Council (MSC) is an international non-profit on a mission to end overfishing by setting the world’s leading standards for sustainable fishing and seafood supply chain assurance.

The MSC blue fish tick label indicates sustainable seafood that comes from an MSC-certified sustainable fishery, which has been independently assessed by scientists to demonstrate:

  1. Healthy populations of fish
  2. Impacts on ecosystems minimised
  3. Responsible and effective fisheries management         

We’re proud that the New Zealand Hoki Fishery was the first white fish fishery in the world to be certified to the MSC standard for a well-managed and sustainable fishery.  Our orange roughy, ling, hake and southern blue whiting fisheries are now also MSC certified.

New Zealand Quota Management System (QMS)

The Quota Management System (QMS) has been operating in New Zealand for over 30-years, solidifying New Zealand's reputation as a world leader in sustainable fisheries management.

The Ministry for Primary Industries is responsible for managing this framework by setting annual catch limits for all quota species.

It is one of the most extensive quota-based fisheries management system in the world, with over 100-species managed within this framework.

A world-leading framework underpinning our sustainable fisheries management.

Best Aquaculture Practices (BAP)

Best Aquaculture Practices (BAP) is an international, third-party certification system that verifies environmentally and socially responsible processes under which finfish, crustaceans and mussels are produced.

BAP certification standards contain the key elements of responsible aquaculture, including environmental responsibility, social responsibility, food safety, animal health and welfare, and traceability.

Our sustainability credentials have set the bar globally at our barramundi farm, King Reef in Northern Queensland and salmon farm Petuna, in Tasmania.

King Reef is the only barramundi farm in Australia that has the BAP certification, while Petuna is the only company that has the BAP certification in both Atlantic Salmon and Ocean Trout.

Precision Seafood Harvesting (Tiaki)

Precision Seafood Harvesting (Tiaki) is a new fishing method developed in New Zealand, with the potential to change the way the world fishes.

Driven by the desire to deliver better quality seafood, and safeguard the future of our oceans and fish stocks, Precision Seafood Harvesting is a great Kiwi story; the outcome of a Primary Growth Partnership between the Ministry for Primary Industries, Sealord Group, Aotearoa Fisheries and Sanford Ltd.

Tiaki comes from the Māori language and means to guard, keep, look after, care for, protect, conserve and save. Its philosophy is simple – the fish is at the centre of what we do. If we do what’s best for the fish, it’s best for everyone.

For a detailed journal article on Precision Seafood Harvesting, click here

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