Expand Search

Welcome to Sealord

Marine Stewardship Council (MSC)

The MSC scheme follows international, professional benchmarks to promote robust processes and uphold values of independence, transparency, impartiality and stakeholder consultation. Their standards are based on three principles:

  1. Are the fish stocks healthy?
  2. Is the fishery damaging the marine environment?
  3. Is there ongoing effective management of that fishery?

The MSC’s sustainable seafood label gives customers the assurance that their seafood is a sustainable choice – and that this is backed up by independent science.
The New Zealand Hoki Fishery was the first fishery in the world to be MSC certified. Our orange roughy and southern blue whiting fisheries are now also MSC certified.

New Zealand Quota Management System (QMS)

The Quota Management System (QMS) has been operating in New Zealand for over 30-years, solidifying New Zealand's reputation as a world leader in sustainable fisheries management.

The Ministry for Primary Industries is responsible for managing this framework by setting annual catch limits for all quota species.

It is one of the most extensive quota-based fisheries management system in the world, with over 100-species managed within this framework.

A world-leading framework underpinning our sustainable fisheries management.

Precision Seafood Harvesting (Tiaki)

Precision Seafood Harvesting (Tiaki) is a new fishing method developed in New Zealand, with the potential to change the way the world fishes.

Driven by the desire to deliver better quality seafood, and safeguard the future of our oceans and fish stocks, Precision Seafood Harvesting is a great Kiwi story; the outcome of a Primary Growth Partnership between the Ministry for Primary Industries, Sealord Group, Aotearoa Fisheries and Sanford Ltd.

Tiaki comes from the Māori language and means to guard, keep, look after, care for, protect, conserve and save. Its philosophy is simple – the fish is at the centre of what we do. If we do what’s best for the fish, it’s best for everyone.

For a detailed journal article on Precision Seafood Harvesting, click here

Best Aquaculture Practices (BAP)

Best Aquaculture Practices (BAP) is an international, third-party certification system that verifies environmentally and socially responsible processes under which finfish, crustaceans and mussels are produced.

BAP certification standards contain the key elements of responsible aquaculture, including environmental responsibility, social responsibility, food safety, animal health and welfare, and traceability.

Our sustainability credentials have set the bar globally at our barramundi farm, King Reef in Northern Queensland and salmon farm Petuna, in Tasmania.

King Reef is the only barramundi farm in Australia that has the BAP certification, while Petuna is the only company that has the BAP certification in both Atlantic Salmon and Ocean Trout.

Back to top