Kia Ora, Welcome to Sealord

Play VideoSealord's Little Boat

Sealord's Little Boat

Win your own Sealord Little Boat

Play VideoSealord Fresh Hoki Real Simple

Sealord Fresh Hoki Real Simple

It’s Hoki Season. Yay! So do yourself a favour and see how easy cooking with Sealord Hoki really is.

Play VideoFresh from our ocean

Fresh from our ocean

See how our hoki fillets make it to your plate.


Sealord Facebook

Like our Facebook page for regular give-aways, competitions and more. Read more…



Sealord is delighted to be part of New World’s Little Shop and to celebrate has made two little fishing boats just like the real ones, just a bit little smaller! The mini boats, in blue and white, come with an engine and rudder. They’re just big enough for a little Skipper (and an adult) to take to the water and have a whole lot of fun.

18 August – 12 October 2014

Our Business

export-and trade

Export and Trade

Sealord’s global net spans seven continents and we deliver $500 million worth of seafood to people in more than 30 countries each year. We employ around 1,100 people throughout New Zealand and over 200 staff off-shore. Read more…


People at Sealord

What our people say about working at Sealord. Read more…


Our Shareholders

Fifty percent of Sealord is owned by the Maori people of New Zealand and our other shareholder is the Japanese company Nippon Suisan (Nissui) which has a 100 year history in the fishing industry and interests around the globe. Read more…


Careers at Sealord

Sealord employs more than 1100 people around New Zealand. Our fishing operation is run out of Nelson and our two processing sites are also located there. Our corporate office is in Auckland and our sales staff are in different parts of the country. Globally we employ another 400 people. Read more…

Latest News


Healthy hoki means new boat and secure NZ fishing jobs

We're confident about how well hoki stocks are doing, resulting in the decision to purchase the Ocean Dawn, and secure 84 NZ fishing jobs and its on shore support teams. Read more…


Sealord supports shark fin ban

We support the Ministers of Conservation and Primary Industries' proposal to ban all shark finning. Read more…


Albatross chicks get second home and second chance

Read about the amazing work of the Chatham Island Taiko Trust and how Sealord squid is helping feed albatross chicks. Read more…


International sustainable seafood chef visits NZ

19 August 2013 - International chef to celebrities and royalty, Tom Kime is visiting New Zealand this week to highlight the importance of New Zealanders choosing sustainable seafood. He's here to celebrate Sealord introducing the use of the Marine Stewardship Council (MSC) ecolabel on its hoki products from October. Read more…


Fuelling Anna's Ironman aspirations

Professional Ironman star Anna Ross loves seafood so a partnership with Sealord is a nutrition and high performance match made in heaven. Read more…


Vulnerable kids learning to swim

We're working with Water Safety New Zealand and Child, Youth and Family to help vulnerable Marlborough and Nelson kids learn to swim. Read more…


Technology to boost fisheries sustainability research

Our fishing vessel Thomas Harrison was an unusual sight alongside Wellington's Queen's Wharf recently when it visited the capital to launch new technology to help ensure our fisheries stay sustainable. Read more…


Sealord - Making eating seafood easy

We have paired up with the fantastic Ana Schwarz, read more about this here Read more…


Sealord signs WWF tuna pledge

Sealord has become the country’s first signatory of the WWF’s Western Central Pacific Tuna Conservation Pledge which brings together brands, harvesters and manufacturers focused on ensuring tuna fishing is well managed. Read more…


Sealord people share their love of the sea

Sealord’s own people are proudly fronting the company’s first ever brand campaign so other New Zealanders can learn about their company in the most genuine way possible. Read more…


Christchurch rebuild plan essential to South Island economy

The South Island’s largest fishing company, Sealord, has welcomed the Government’s plan for the rebuild of the Christchurch CBD as an important development for the entire South Island economy. Read more…


Putting Orange Roughy on the sustainable fish menu

Good news about substantial new Orange Roughy stocks and world class technology should see Orange Roughy back on the sustainable fish menu in the near future. Read more…


Setting sail on Affordable Dinner mission

As families across New Zealand search for new ways to stretch their dollar even further, one local company is on a mission to prove tasty, easy dinners are still possible. Read more…


Sealord plans to sell South Island Mussel Assets

A focus back on its core fishing business has resulted in Sealord’s plan to sell its South Island mussel farming and processing assets. Read more…

Digital Underwater Experience to celebrate World Oceans Day

In partnership with the MSC (Marine Stewardship Council) we were rapt to bring New Zealand's first augmenting reality digital experience to Auckland. School kids and passers-by could swim with hoki, dodge sharks and find out how we're working to make sure our fishing is sustainable. 

Watch the video 

Fish of the Month


Interested in the Fish of the Month?

Every month a New Zealand seafood species is showcased, featuring a ‘full 360ᵒ view’ of the species - flavour, texture, versatility, meal inspiration and nutrition information, together with information on how the species is managed and harvested. Read more…


Play VideoWe respect the sea

We respect the sea

Sustainable fishing is what we live by, so there’s plenty more fish for our future.

Play VideoSustainable Tuna

Sustainable Tuna

We’re part of a global plan to keep tuna fishing sustainable.

Play VideoHelping protect our sea lions

Helping protect our sea lions

Discover how we’re making sure sea lions aren’t harmed while we fish.

Sea To Plate

Play VideoWho caught your Hoki?

Who caught your Hoki?

Find out by who and from where off the New Zealand coast our Hoki fillets are sourced from.

Play VideoHow to fillet a fish?

How to fillet a fish?

If you’ve caught a biggie from deep blue, learn how to fillet your catch from our crew.

Play VideoVisit our factory

Visit our factory

A super clean factory and the highest quality ingredients makes our seafood the best catch.

Play VideoFish for dinner

Fish for dinner

See how easy it is to cook fish for the family more than just once in a blue moon.