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Assistant Brand Manager - retail

Sophia Tadi


Born and raised in Auckland, I graduated in 2018 with a BCom (majoring in Marketing & Commercial Law) from University of Auckland.  After spending my final semester studying abroad in Italy (amazing food… and education), I came back home eager to employ my recently acquired passion in a marketing role.

Even before joining Sealord, I vividly recall seeing Sealord products in my pantry throughout childhood, so joining a company I was already a big fan of made a lot of sense.

Sealord has given me an amazing opportunity to develop my skills as a junior marketer, joining in 2019 as Marketing Assistant in Auckland. Through this role I was exposed to marketing projects across the wider business, working across frozen ANZ, ambient, foodservice and export. It was this mass exposure that helped me discover what areas I am passionate about and broaden my skillset.

In 2020 I was promoted to Assistant Brand Manager – Retail and I now look after the day to day running of the Ambient portfolio.  It's been a steep learning curve, but one that has been incredibly rewarding.

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