SUSTAINABILITY TICK FOR SEALORD PRODUCT

The Marine Stewardship Council (MSC) Oceania has awarded Sealord the New Product of the Year for its newly released Hoki Fries product.
 
MSC is the global gold standard for sustainable seafood says Melissa Butler, Sealord Marketing Manager.
 
“Making seafood simple is at the heart of what we try to do, and MSC certified Sealord Hoki Fries not only taste delicious but are easy to use and consumers can feel good about eating a range made from sustainably caught New Zealand Hoki,” Melissa Butler says.
 
Hoki Fries, strips of coated hoki fillet, were introduced in New Zealand supermarkets this month and in the Australian market earlier this year.
MSC says Hoki Fries are a great example of how Sealord leveraged global food trends to bring innovation to market.

"The company’s innovation team could see flavoured and loaded fries becoming more and more popular and along with growth in sharing food, developed a product range that tapped into both these trends. Sealord has long been a supporter of MSC, since the New Zealand hoki fishery was certified in 2001," MSC said in making the award.

For details about the awards go to Marine Stewardship Council.

For information about Sealord and its products go to Sealord.
 
For more details contact: Debbie Hannan (03) 539 1907 or 021 871 685  debbie.hannan@sealord.org.nz

 

 

Media Enquiries

For all media enquiries, please contact:

Debbie Hannan
Public Affairs and Communications Manager

Tel +64 3 548 3069