What is the Sealord 30 Day Challenge?
The saying goes, it takes 30 days to form a habit.
As part of our promise to help people eat better and feel great, we're launching the first-ever Sealord 30 Day Challenge. We've chosen three Kiwis who want to make specific changes to their eating and exercise habits.
Each day for 30 days, our challengers will be completing a daily activity, whether it’s tackling the stairs at work, a jog around the block or taking a yoga class. While being active throughout the 30 days is important, we’re also challenging them to incorporate healthy cooking & eating into their daily routine as they look to improve their health and wellbeing. Our three participants will also be sharing their journey every step of the way.
Our support team for the campaign is led by Dave Letele and also includes registered dietitian, Sarah Hanrahan from the Nutrition Foundation and wellness expert, Dr Ruth Jillings.
Meet Dave Letele
Dave ‘Brown Buttabean’ Letele’s story is an inspiring one having had his fair share of ups and downs. He was first introduced to many New Zealanders as a heavyweight boxer but now Dave is making a real name for himself as a transformational fitness trainer and motivator.
It was only back in 2014 where Dave tipped the scales at 215kg that he decided to turn his life around. Through hard work, eating well and his no excuses mentality, Dave managed to lose 90kg.
Dave’s ability to get off the canvas both personally and professionally is a testament to his character and an inspiration for others. He now manages multiple Buttabean Motivation Bootcamps throughout Auckland encouraging others to lead healthier lifestyles.
Meet Our Challengers
Keen to develop better eating & exercise habits around shift-work
See Phil's Journey
Feels isolated from her fit husband & kids, wants to get moving & look and after herself
See Maringi's Journey
Wants to eat better to improve health of herself & her kids
See Anna's Journey
Your own 30 Day Challenge
It all starts with a few small steps, and here are some ways you can make your everyday a little bit healthier with seafood. Are you game?
Dave Letele's Recipe Picks
Five Easy Ways to Include Fish in your Day
The New Zealand Heart Foundation recommend we eat two serves of fish a week, and here are some easy ways to eat more of this healthy protein.
Why is protein important in your diet? How much protein does fish provide? Who is protein for?